What the hey is ‘branding’? I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo. Basically, branding comes down to being consistent in what you put out into the world, curating...
The Number One rule about your About page is – it’s not about you. It’s about your AUDIENCE. They want to know why you’re right for them – so, make it easy for them to decide! And of course, there’s a heap of different...
Creative ways to get your brand noticed: Guest Post by Lilly Adams Today’s market is teeming with competition, and businesses both big and small must strive to stand out. Some brands have become so well-known that their names now replace the generic terms that used to...
Ways To Stretch Your Marketing Budget: Guest post by Damian Wolf Limited marketing budgets Making every dollar count is important whether you are a small or a big business, especially nowadays when making a marketing strategy is extremely pricey and it costs...
{image from CombustionGlassworks – here} Welcome to Part 3 of Monday Mini Makeovers! Here I’m showcasing more websites of creative micro-businesses, and giving them the once-over. For each biz I feature, I give my honest opinion about my initial...
