What the hey is ‘branding’?
I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo.
Basically, branding comes down to being consistent in what you put out into the world, curating your customer’s experience of you.
In the video, I mention Nike and Adidas as fabulous examples of branding, and how they differentiate themselves – because, as we know, they actually sell the same stuff. But they target their markets very differently – Nike is about heroic striving; Adidas is a bit more down to earth and ‘real’.
What do you think – does your customer’s experience of you stack up? Or are there things you can improve?
Let me know in the comments below – what one thing are you planning to fix in your branding next?
(Oh, and if you’d like to grab the free workbook Build Your Brand, you can grab it here.)