Best 5 tips for branding: Part 5 – “It’s not a tattoo”

branding, small biz

  “It’s not a tattoo.” This has to be my favouritest ever quote about branding, from one of my favourite people – Karen Gunton. Your brand is not something that’s cemented onto you permanently, so don’t stress about choosing...

So, you want to brand your crafty biz?

branding, small biz

  OH MY GOODNESS. So freaking proud of this little baby – it’s the new e-course I wrote for Jess Van Den over at Create & Thrive, specifically aimed at makers in business who want to get all their ducks in a row (and their branding right)....

Best 5 tips for branding: Part 2 – you don’t need a logo

branding, small biz

  Today’s tip is short and straight – you DON’T need a logo. Your business is not defined by a logo. A Ferrari badge on your bicycle does not make it a Ferrari. Branding your business is about projecting a mood, projecting a personality....

How to get your business started on a shoestring budget

small biz

How to Get Started on a Shoestring Budget Guest post by Ieva Laicane Building your own business is one of the most exciting and challenging things anyone can do. Pulling off your own business on a shoestring budget is the next level of challenging. How to do it...

Best 5 tips for branding: Part 1 – Graphic design essentials

branding, small biz, tutorials

  YESSSSS a brand new series for you – and a short one so that you can get back to doing what you do best! Five posts on the five things I think are absolutely essential for branding your business, whether you’re selling a physical product or selling...

Rebranding tractorgirl – video #4 – it’s all in the details

branding, small biz

We’re up to video #4 for rebranding tractorgirl – go me! I’ve been having lots of fun working stuff out – including working out how to edit video, which has been so very useful. And I still get butterflies about actually doing the video in the...