“It’s not a tattoo.”
This has to be my favouritest ever quote about branding, from one of my favourite people – Karen Gunton. Your brand is not something that’s cemented onto you permanently, so don’t stress about choosing colours and fonts and then feeling anxious because you’re stuck with it. Or even failing to choose anything at all.
You’re not stuck. As much as you should be deliberate about choosing your branding (and you absolutely must take your time, choose carefully and deliberately), as much as you should be consistent with it, and as much as you should live with it and give it time, take the pressure off yourself.
Choose it, use it. Love it, live it. Tweak it.
And change it when you’re absolutely certain it’s no longer a good fit. Like I said last week, you’ll know when that is.
(Update: You can find all 5 of my best tips for branding here)