Best 5 tips for branding: Part 5 – “It’s not a tattoo”

branding, small biz

  “It’s not a tattoo.” This has to be my favouritest ever quote about branding, from one of my favourite people – Karen Gunton. Your brand is not something that’s cemented onto you permanently, so don’t stress about choosing...

Best 5 tips for branding: Part 4 – Give yourself time

branding

    OK! You’re excited! You’re busting to go! You’ve got those fonts sorted! You’ve got your colours too! You’ve found the most awesome-est collection of public domain/creative commons images EVA, and you’ve been to the...

Best 5 tips for branding: Part 3 – Build your atmosphere

branding

(photo credit: Uzair Nazeer) Build your atmosphere “Strike a pose” said Madonna. She did, and she mesmerised millions. That’s what you need to do to build your brand – you need to project a distinctive idea. You’ve got to put something...

Best 5 tips for branding: Part 2 – you don’t need a logo

branding, small biz

  Today’s tip is short and straight – you DON’T need a logo. Your business is not defined by a logo. A Ferrari badge on your bicycle does not make it a Ferrari. Branding your business is about projecting a mood, projecting a personality....

Best 5 tips for branding: Part 1 – Graphic design essentials

branding, small biz, tutorials

  YESSSSS a brand new series for you – and a short one so that you can get back to doing what you do best! Five posts on the five things I think are absolutely essential for branding your business, whether you’re selling a physical product or selling...