10 questions to ask yourself before rebranding

small business

Am I just bored, or is my current branding REALLY dragging me down? Does it radiate who I am? Is this going to be a BIG rebrand, or just a tweak? What are my competitors doing? Who is my current audience, and am I intending to change that? Does it relate to my...

What’s the PURPOSE of your visuals?

branding, marketing, small business

What’s the REAL purpose of your visuals?It’s definitely not just about looking pretty.Looking pretty is all fine and good, and having good-looking graphics is definitely something you need to aim for. BUT, business graphics are about communication, first...

Choosing fonts is not just “whatever you like”. Here’s how to do it properly

branding, Canva, graphics, small business

Choosing fonts:After teaching people how to use Canva for more than two and a half years, I’ve come across more people than I care to remember that just choose whatever font they feel like on the day to create the graphics for their business with. That’s a...

What if your competitors have the same colour scheme as you?

branding, small business

What happens if your competitors choose the same colour scheme as you?   Yes, your brand colours are a key identifier. Us humans are very visual creatures and it’s one very important aspect of your initial brand impression when your audience first comes...

How to make a great Facebook banner in Canva

branding, Canva, graphics, small business, tutorials

Like to make a GREAT Facebook banner in Canva? Of course you would! It’s actually super-simple, and I love Canva for its democratic, non-designer friendliness and intuitive layout. It takes most people no time at all to get up and running, and producing graphics...

Brand touchpoints grab attention. Use them

small business

Your brand touchpoints are everywhere. Have you heard of touchpoints? They’re every interaction you have with your audience and your customers.  SO THEY MATTER. A LOT. Because “if you’re not branding yourself, then others are doing it for you.”...