about me, branding, small business
Customer service is part of your branding too. You know all those pretty visuals you’ve got for your branding? It ain’t worth a scrap if you don’t treat your customers right. Yeah yeah nup; in the last few days I’ve been witness to some fairly...
branding, small biz, tutorials
OK, so you’ve got a fabulous product that you’re head and heels totally in love with and you can’t stop talking about it. But you know, there’s one thing missing. HAVE YOU EVEN CONSIDERED YOUR CUSTOMER? When you aim for everything you...
branding, small biz, tutorials
Who IS your ideal customer, and why do you need to know? Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring. “Next…” And because if your website conveys...
