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Here’s an unhappy customer story (or two)

about me, branding, small business

Customer service is part of your branding too. You know all those pretty visuals you’ve got for your branding? It ain’t worth a scrap if you don’t treat your customers right. Yeah yeah nup; in the last few days I’ve been witness to some fairly...

Looking for your ideal customer? Here’s where to find them

branding, small biz, tutorials

  OK, so you’ve got a fabulous product that you’re head and heels totally in love with and you can’t stop talking about it. But you know, there’s one thing missing. HAVE YOU EVEN CONSIDERED YOUR CUSTOMER? When you aim for everything you...

Who is your ideal customer? How to figure them out with mood boards

branding, small biz, tutorials

  Who IS your ideal customer, and why do you need to know? Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring. “Next…” And because if your website conveys...
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