What if your competitors have the same colour scheme as you?

branding, small business

What happens if your competitors choose the same colour scheme as you?   Yes, your brand colours are a key identifier. Us humans are very visual creatures and it’s one very important aspect of your initial brand impression when your audience first comes...

How-to use the Adobe colour picker to choose a colour palette

branding, tutorials

adobe colour picker Helloooo! Here’s a fresh video for you today – it’s one of my favourite colour-picking tools that I share with my clients. There are lots of colour picking programs around, but I like sharing the Adobe colour picker because...

Rebranding tractorgirl: Part 3 – colours, fonts & images

about me, branding

Rebranding tractorgirl Finally, we’re up to the juicy bit – colours, fonts and images… woohooo!! But of course you can’t get to this point unless you have your foundations in place first. Don’t short-change yourself – skimping on...

How to Color Patterns in Illustrator

contributions, illustration, tutorials

(How to Color Patterns in Illustrator: Guest post by Sew Heidi. We’ve been working on colour this month, so I thought this would be a fitting one to finish with! Heidi always writes such great posts, and this is no exception. Enjoy.) I’ve watched many...

How to choose the perfect colours for your brand (Part 2)

branding, small biz, tutorials

  What was your favourite colour as a kid? Mine was always yellow – I couldn’t finish colouring in a picture unless it had some yellow in it somewhere; it always just looked dull. These days, I’m much more open to all the colour combinations;...