“It’s not a tattoo.” This has to be my favouritest ever quote about branding, from one of my favourite people – Karen Gunton. Your brand is not something that’s cemented onto you permanently, so don’t stress about choosing...
OH MY GOODNESS. So freaking proud of this little baby – it’s the new e-course I wrote for Jess Van Den over at Create & Thrive, specifically aimed at makers in business who want to get all their ducks in a row (and their branding right)....
OK! You’re excited! You’re busting to go! You’ve got those fonts sorted! You’ve got your colours too! You’ve found the most awesome-est collection of public domain/creative commons images EVA, and you’ve been to the...
(photo credit: Uzair Nazeer) Build your atmosphere “Strike a pose” said Madonna. She did, and she mesmerised millions. That’s what you need to do to build your brand – you need to project a distinctive idea. You’ve got to put something...
Today’s tip is short and straight – you DON’T need a logo. Your business is not defined by a logo. A Ferrari badge on your bicycle does not make it a Ferrari. Branding your business is about projecting a mood, projecting a personality....