branding, small biz, tutorials
OK, so you’ve got a fabulous product that you’re head and heels totally in love with and you can’t stop talking about it. But you know, there’s one thing missing. HAVE YOU EVEN CONSIDERED YOUR CUSTOMER? When you aim for everything you...
branding, small biz, tutorials
Who IS your ideal customer, and why do you need to know? Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring. “Next…” And because if your website conveys...
branding, small biz, tutorials
In the last post, I talked about defining your business personality with words. It’s fun, did you have a go? How many words did you come up with? If you’re anything like me, I can find an enormous list of words that fit aspects of what I do....
branding, small biz, tutorials
Business Personality? Yes, it’s a real thing. Your business does indeed have a personality; it’s part of your brand. It’s conveyed in everything you do to present yourself to the world. Even if you choose to ignore it, your business...
branding, small biz, tutorials
Another tutorial on PicMonkey? Yes yes of course! Because it’s easy and it’s free and you can do fabulous things with it for your business 🙂 In this one, I get to grips with making beautiful packaging, as presentation is another indispensable tool for...