10 questions to ask yourself before rebranding
Am I just bored, or is my current branding REALLY dragging me down? Does it radiate who I am? Is this going to be a BIG rebrand, or just a tweak? What are my competitors doing? Who is my current audience, and am I intending to change that? Does it relate to my...
What’s the PURPOSE of your visuals?
What's the REAL purpose of your visuals?It's definitely not just about looking pretty.Looking pretty is all fine and good, and having good-looking graphics is definitely something you need to aim for. BUT, business graphics are about communication, first and foremost....
Choosing fonts is not just “whatever you like”. Here’s how to do it properly
Choosing fonts:After teaching people how to use Canva for more than two and a half years, I've come across more people than I care to remember that just choose whatever font they feel like on the day to create the graphics for their business with. That's a big fat NO...
What if your competitors have the same colour scheme as you?
What happens if your competitors choose the same colour scheme as you? Yes, your brand colours are a key identifier. Us humans are very visual creatures and it's one very important aspect of your initial brand impression when your audience first comes across...
How to make a great Facebook banner in Canva
Like to make a GREAT Facebook banner in Canva? Of course you would! It's actually super-simple, and I love Canva for its democratic, non-designer friendliness and intuitive layout. It takes most people no time at all to get up and running, and producing...
Brand touchpoints grab attention. Use them
Your brand touchpoints are everywhere. Have you heard of touchpoints? They're every interaction you have with your audience and your customers. SO THEY MATTER. A LOT. Because "if you're not branding yourself, then others are doing it for you." Which means that if you...
Should I use Free or Paid Canva?
Canva is an extraordinary tool when used well. It's easy to use, the dashboard is well organised, and templates are incredibly easy to make and use, so that creating multiple social media graphics based on a singular layout is a cinch. But, should you use the...
Picmonkey is gone – what do I use now?
I want a transparent background, but I can't use PicMonkey anymore. Because it's no longer free. There's nothing surer on the internet than constant change (and usually in the pursuit of the dollar). We all struggle to keep up. Remember Periscope? Whatever happened to...
What makes a great opt-in? Hint: it’s not “Subscribe Now”
I've *just* come back from the Artful Business Conference - hooley dooley!!! SO. FREAKING. GOOD. I could tell you a zillion things about it: how aaah-maaaaaz-ing was Ricci-Jane Adams, how beautiful it was to see my friend Karyn Sealby up on stage because I know...
That time I sat in the car and …
As anyone who's ever started a business knows, there are moments when you doubt yourself. A lot. But when you keep going because there's that thing you're utterly passionate about, you'll never know where you might end up... Look. I was trawling through my...