Am I just bored, or is my current branding REALLY dragging me down?

Does it radiate who I am?

Is this going to be a BIG rebrand, or just a tweak?

What are my competitors doing?

Who is my current audience, and am I intending to change that?

Does it relate to my audience and what they want?

Will I change my business name?

What could I lose if I rebrand?

What will I gain?

What will my audience gain from my rebrand (and refocus)?

What’s my budget?

What problem will this rebrand solve?

What’s my big vision for my business?