Am I just bored, or is my current branding REALLY dragging me down?
Does it radiate who I am?
Is this going to be a BIG rebrand, or just a tweak?
What are my competitors doing?
Who is my current audience, and am I intending to change that?
Does it relate to my audience and what they want?
Will I change my business name?
What could I lose if I rebrand?
What will I gain?
What will my audience gain from my rebrand (and refocus)?
What’s my budget?
What problem will this rebrand solve?
What’s my big vision for my business?