design how to Archives - tractorgirl.com.au

Branding 101: Why you need to start with a mood board

I confess: if someone were to tell me I should put together a mood board for my business a couple of years ago, I would have rolled my eyes and ever-so-politely ignored them. Pfffft. I already KNEW what I liked; I had a strong sense of design, I had some...

How do I choose the right font for my Brand (Part 2)

branding, tutorials

Carrying on from Part 1 here, in which we looked at things to watch out for when choosing a font (like why you would pay for one when there’s so many for free), here we’re digging into the specifics of font shapes, and how/why they convey the...

Opinion + Design how-to : There’s decoration and there’s decoration

opinion, the crafted object, tutorials

There’s decoration and there’s decoration, and seriously, it’s not just a matter of taste. What do I mean? I mean the thoughtless sticking on of stuff, just because “it’s-popular-therefore-it-must-be-good” or even “it needed...