Beautiful product photography for your online shop: styling & props

small biz, tutorials

Product Photography When you buy things online, exactly what is it that compels you to press that “BUY” button? Especially when you can’t pick stuff up, turn it over in your hands, feel its weight, feel its texture? There are of course a number of...

How do I choose the right font for my Brand (Part 2)

branding, tutorials

    Carrying on from Part 1 here, in which we looked at things to watch out for when choosing a font (like why you would pay for one when there’s so many for free), here we’re digging into the specifics of font shapes, and how/why they convey the...

Fonts : How do I choose the right font for my brand? (Part1)

branding, small biz, tutorials

{photo by Kien Do, licensed under CC0}   You know there’s a squillion fonts out there. How do you choose? Just pick something you like?   Well sure you can!   However, it’s super important to keep in mind a number of things. Like,...

How to Color Patterns in Illustrator

contributions, illustration, tutorials

(How to Color Patterns in Illustrator: Guest post by Sew Heidi. We’ve been working on colour this month, so I thought this would be a fitting one to finish with! Heidi always writes such great posts, and this is no exception. Enjoy.) I’ve watched many...

How to choose the perfect colours for your brand (Part 2)

branding, small biz, tutorials

  What was your favourite colour as a kid? Mine was always yellow – I couldn’t finish colouring in a picture unless it had some yellow in it somewhere; it always just looked dull. These days, I’m much more open to all the colour combinations;...

How to choose the perfect colours for your brand (Part 1)

branding, small biz, tutorials

How to choose the perfect colours for your brand   I’ve loved colour forever. I used to spend hours dressing up my barbie dolls in fabulous costumes imagined out of scraps from my mother’s sewing. I wouldn’t make up stories for the dolls; of...