branding, small biz, tutorials
{photo by Kien Do, licensed under CC0} You know there’s a squillion fonts out there. How do you choose? Just pick something you like? Well sure you can! However, it’s super important to keep in mind a number of things. Like,...
branding, small biz, tutorials
What was your favourite colour as a kid? Mine was always yellow – I couldn’t finish colouring in a picture unless it had some yellow in it somewhere; it always just looked dull. These days, I’m much more open to all the colour combinations;...
branding, small biz, tutorials
OK, so you’ve got a fabulous product that you’re head and heels totally in love with and you can’t stop talking about it. But you know, there’s one thing missing. HAVE YOU EVEN CONSIDERED YOUR CUSTOMER? When you aim for everything you...
branding, small biz, tutorials
Who IS your ideal customer, and why do you need to know? Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring. “Next…” And because if your website conveys...
branding, small biz, tutorials
In the last post, I talked about defining your business personality with words. It’s fun, did you have a go? How many words did you come up with? If you’re anything like me, I can find an enormous list of words that fit aspects of what I do....
