Posts Tagged: ideal customer

Here’s an unhappy customer story (or two)

Customer service is part of your branding too. You know all those pretty visuals you’ve got for your branding? It ain’t worth a scrap if you don’t treat your customers right. Yeah yeah nup; in the last few days I’ve been witness to some fairly unpleasant interactions. Like at the takeaway counter when a customer… Read more »

Who is your ideal customer? How to figure them out with mood boards

  Who IS your ideal customer, and why do you need to know? Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring. “Next…” And because if your website conveys a vibrant, fun and youthful business personality, then that’s no good if your ideal customer is the mature,… Read more »