Branding 101: Why you need to start with a mood board

  I confess: if someone were to tell me I should put together a mood board for my business a couple of years ago, I would have rolled my eyes and ever-so-politely ignored them. Pfffft. I already KNEW what I liked; I had a strong sense of design, I had some colours and...

Small biz: Surviving a PR nightmare

Surviving a PR Nightmare Guest post by Matthew Quinn All businesses work hard to build their brands; often startups work tirelessly just to get noticed when they are starting out. Despite all of the measures that businesses take in order to protect their...