Design How-to : A final word

  OK. So here we are at the very last post in my series – Design How-to. It’s been a blast finding lots of totally fabulous stuff to share with you and illustrate each Element and Principle (although it’s meant an awful lot of time trawling...

Design How-to : Unity

  Hello! Welcome to the almost-last post in this series on Design How-to.  This one’s on the concept of Unity. Unity is the overall approach to the artwork.  Stand back from your work; take a look at it as a whole. How well does it “hang together” (both...

Design How-to : Balance

  Welcome to my next post in the Design How-to series. This one’s on the principle of Balance. Balance considers the visual weight of both sides (or top and bottom) of a piece of work, i.e. how well the dominant features ‘fill the space’.    ...

Design How-to : Dominance

  Welcome to the next in my series on Design How-to – this one’s on the Principle of Dominance. Dominance in Design is pretty much what you would expect – it is where one aspect of the work is emphasised. This can be achieved through considered...