Ways To Stretch Your Marketing Budget:
Guest post by Damian Wolf

 

Limited marketing budgets

Making every dollar count is important whether you are a small or a big business, especially nowadays when making a marketing strategy is extremely pricey and it costs even more to maintain it. To make your company stand out the most and to be present everywhere, your marketing team will have to employ a few marketing tricks which are not expensive or hard to perform.

Stretching your budget might seem like an impossible task, but if you have a proper and well trained marketing team, they will be able not only to find the best deals but to also utilize some methods of advertising which are mostly free. Creativity is still the best way to promote your business.

Ads are more than just advertising space

Perhaps the easiest and cheapest way to use ad flyers is to order them in bundles and to have a whole heap of them. However, if you combine reprints with other information as well, then your customer will have a double exposure which might be more effective. Think about supplying all your departments with reprints so that they can utilize them as well and if customers are there, they can pick up a copy as well.

Moreover, using reprints with other mail material, you can spread your ad campaign even more, especially if you send your customers custom-made mails or if you present them with information which they might have missed before. Remember to stick to a good ad campaign, of course, do not just blatantly re-use it, but try to harvest the basics.

Change is good, but not always

Not every new idea might work well for your company or business. It is important to stick with something that works, and if it works well then build around those ideas. However, it will be extremely important to also utilize surveys and research what is it that your audience finds most effective.

Be online more

Remember that nowadays the Internet helps spread the word faster than any means in the world, and if you have a good marketing team; they will be able to make a good and firm presence on different social networks. Be active and present as much as possible, as you might connect with not just potential customers but with other potential partners as well.

It is advisable to hold contests or smaller social Net events which the general public can join; you will be more engaged with your customers and the prices are virtually negligible for such social events.

Blogs are also a good idea to keep your regular customers and partners updated about upcoming events and what is currently going on in the company. Furthermore, you can post information either to present new ideas or to present your company in a better light. All in all, a blog can be used as an effective advertising tool, but be careful as it will require time and effort to make it run well.

Marketing literature

Brochures are still a very good way on how to inform the general public. But printing them can be sometimes difficult and expensive, and in order to avoid problems with different markets, it is perhaps best to create a general modular layout which you can reprint with ease and without having to change anything drastically if you need a new type of brochure.

Also consider creating online and interactive brochures that your customers can visit and explore, and the upkeep of such services will be significantly lower than printing large quantities of brochures. On the other hand, also consider the fact that virtual brochures are much easier to change and they can be adapted by demand.

Think outside the box

There are certain rules and procedures when creating a successful ad campaign; however, there is no rule to tell you how you should go about it. Use every aspect of your company to your advantage, and chances are that because of the unique idea and method of delivery customers will be more interested.

If you combine promotional gifts with unusual methods of advertising, it will be far better than just doing what everyone else is doing. Creativity can sell you more than any ad campaign could. Do not be afraid to experiment as there is no recipe to rapid success. If you do find a good combination, try to stick to it and use it wherever possible.

 

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Author bio

Damian Wolf is a writer and part of creative team for promotional items at Cubic Promote in Brisbane (you can check samples of his work here). He loves to write and discuss and write about new trends in marketing and little things that actually make our lives better (not business related). When he’s not too occupied with business or writing, Damian loves to travel with family and barbecue with friends.