Design How-to : Balance

  Welcome to my next post in the Design How-to series. This one’s on the principle of Balance. Balance considers the visual weight of both sides (or top and bottom) of a piece of work, i.e. how well the dominant features ‘fill the space’.    ...

Design How-to : Dominance

  Welcome to the next in my series on Design How-to – this one’s on the Principle of Dominance. Dominance in Design is pretty much what you would expect – it is where one aspect of the work is emphasised. This can be achieved through considered...

Design How-to : Harmony

  Welcome to the next in my series on Design How-to – this one’s on the Principle of Harmony. (And just in case you need a quick refresher, you can think of the Elements as a set of tools, and the Principles as various ways you can use them.)  ...

Design how-to : Gradation

  Welcome again! Here’s the next instalment in my Design How-To series – this one’s on the principle of Gradation. Hope you like it. * Gradation is simply the gradual variation in an element across a piece of work. It can be applied to all the...

Design how-to : Contrast

  Welcome to the next instalment in my Design How-To series – this one’s on Contrast. Enjoy. * Contrast is a fabulous tool for adding interest. Us humans tend to expect regularity in the world around us, because that is how we can make sense of things...

Design how-to : Repetition

  Welcome to the next instalment in my series on the Elements and Principles of Design (you can find the rest of the series here) – and welcome to the first Principle that we’re covering – Repetition! Repetition is a fabulous thing. You can use...