What’s the PURPOSE of your visuals?

branding, marketing, small business

What’s the REAL purpose of your visuals?It’s definitely not just about looking pretty.Looking pretty is all fine and good, and having good-looking graphics is definitely something you need to aim for. BUT, business graphics are about communication, first...

What if your competitors have the same colour scheme as you?

branding, small business

What happens if your competitors choose the same colour scheme as you?   Yes, your brand colours are a key identifier. Us humans are very visual creatures and it’s one very important aspect of your initial brand impression when your audience first comes...

What even IS ‘branding’?

branding, small business

What the hey is ‘branding’? I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo.     Basically, branding comes down to being consistent in what you put out into the world, curating...

Branding 101: Why you need to start with a mood board

branding, small business

  I confess: if someone were to tell me I should put together a mood board for my business a couple of years ago, I would have rolled my eyes and ever-so-politely ignored them. Pfffft. I already KNEW what I liked; I had a strong sense of design, I had some...