The Beautiful Guide: PLUS


Because you’re deeply serious about your business, and cannot wait to see it thrive. Intense, dedicated, 3 x 1 hour sessions of 1:1 coaching, taken over 6 weeks, and focused on your unique business, with full email support and other extras.


Beauty with Purpose.


You’re you. You’ve got a small business, and you’ve got a vision.

You’re passionate about this thing, and you can see the possibilities. You can see it growing.
You’re prepared to put in the work, but you don’t have forever – if you had some help getting your message out, you’re sure things would move faster. If you could get your visuals looking lovelier, people would pay more attention. If you could get inside your customer’s head and see what they’re thinking, you’d know what to do next.

Imagine sharing what you have to give to the world in the brightest, clearest, purest, most light-filled way possible. Imagine sharing who you are in a way that beams out like a laser and connects directly with your audience. So that you can give them what they need, and they love you, and they walk away singing your praises.


That’s beauty with purpose. And you can have it, but you need to delve deep into your business.


In three, one-on-one, 1 hour sessions, it’s all about you. We dig down into your biz. We work through the ins and outs of YOUR brand, getting up close with your business personality, your customer, and your product, and hone in on your point of difference. And we interpret all of that into the visual language of colours, fonts and images – and of course, all those little details that are you and no one else, so that you stand out strong from the crowd.


In these three hours, we’ll fine tune your visual presence, wordsmith key areas of your site,
and work on your social media strategy.
You’ll get ideas on how to grow your audience;
investigate who they are, where you can find them, and how you can talk to them.


I’ll also teach you how to make beautiful graphics. I’ll show you how to get the most out of Photoshop, Canva, and/or PicMonkey – even if you think you’re not a designer. And we’ll create new, branded graphic templates for you to use over and over again for all your social media posts, ads, website graphics, blogposts, business cards, whatever you need. And it’ll be all you, all over.

This package includes three hours of 1:1, plus full email support during the program, and for one month after our last call. You can ask me anything – whether it’s feedback on your visual choices, questions about what we’ve discussed, or if you simply want to bounce some ideas around.

So at the end, you walk away with clarity around your brand, templates, AND practical knowledge and tools that you can use now, and for the future as your business changes and grows.

Because I want the world to be a more beautiful place, and I want you to be able to do it for yourself.


What’s it like to work with me? Here’s what others have to say.

“Julie’s support was excellent throughout. She was constantly positive and reassuring and gave constructive criticism in such a great way – it really helped me make the decisions I kept putting off because I was so unsure. She provided great links to resources to help with everything from branding to list building to business plans. I found the entire process incredibly useful.”
– Maggy Morrissey, Photographer

“I was doing OK with my business, but I wanted a more cohesive online presence, and I felt like I wasn’t able to get to that on my own. I found all the advice and comments so useful, and now my whole website has changed. I altered the theme, added a photo of myself to the front page, and I’ll be putting more of myself into the stories that I tell on my blog. It was refreshing to have someone critique my business! I now have a solid list of things to work on.”
– Julie Frahm, Glass jeweller 

“I loved talking with Julie, and found her suggestions to be practical and easy to implement right from the start. She was very perceptive about what I wanted and how I could convey my brand values, and I loved her suggestions about colours, images and fonts. I would highly recommend working with her. Her passion and energy comes across so quickly, and her support and simple suggestions about key branding elements have made a huge impact on my site. She answered all of my questions and gave me insights into questions that I had hesitated on in the past, so I’m now confident in my choices, and feel better about being consistent with them.”
– Aerlie Wildy, Productivity and Life Coach.



How it works:

  • Sessions will be by Zoom or Skype, and will be recorded so that you can refer back to them whenever you need.
  • Sessions will normally be paced about two weeks apart to allow you to implement what we’ve talked about, and for you to come up with any questions you might have.
  • With this package, you get full email support between sessions, and for two weeks after our last session.
  • If for some reason you cannot complete the three sessions, you are guaranteed a full refund for the sessions you haven’t taken (@ $120/session).
  • Sessions are run on Sydney, Australia time.
  • I’m happy to talk with you whether you’re in the very early startup stages of your business, or in an established brand and are looking to update and rebrand.


Anything else?

Got a question about what we’ll cover? Ask me! Pop it below, send me a message on Facebook, or feel free to email me,  If you’d like to see if we’re a good fit before you dive in, you’re most welcome to have a free, no obligation 15 minute chat with me – book here.

Can’t wait to work with you!!

Julie x


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