You’re fuelled by a sense of purpose.
You know you can make the world a better place.
But somehow, you know you could be connecting with your customers better.
That’s where I come in.
Business Personality? Yes, it's a real thing. Your business does indeed have a personality; it's part of your brand. It's conveyed in everything you do to present yourself to the world. Even if you choose to ignore it, your business will still convey some kind of...read more
Marijke Arkley counts her experiences in the traditional textile workshops of India as one of the most inspiring things she has ever done. Surprisingly then, at first glance her own textile designs sit in remarkable contrast to the intricacy and flamboyance of those...read more
One of the biggest struggles for freelancers, as designer Elizabeth Halpern and her freelance photographer husband know well, is the financial uncertainty of being independent artists. As she says, it can be "incredibly stressful at times." But she's been working at...read more
Oh hey! You're still with us? Welcome to the third post in this series on getting started with Instagram. 😀 In Part 1, we looked at how to write a great Bio - you only have 150 characters, so what you say needs to be to the point and interesting to potential...read more
Instagram is great fun, it's true! But if you're using Instagram for business, you really need to be strategic about how you use it - you do not have unlimited amounts of time to faff about, no matter how much fun it is. These tips are aimed at helping you get the...read more
"Hand painted florals are my favorite, as well as research and coming up with new color palettes. Isn't that the most fun part!?" I'm inclined to agree with San Francisco-based surface designer Sarah York on this - looking at pics for hours (aka research ;D ) and...read more
MonicaJ Monica Johnson's friend Jennifer used to visit her house regularly. "She saw me creating paintings one at a time, and stacking them in a corner; creating more and stacking them in a corner. And one day she asked me, what are you planning to do with all these...read more
Instagram. It's all about the image, so make it work for you! It's a great business tool, and I'll get to why in a minute. But you don't have to - of course you can simply use Instagram for your own amusement and to share your life with friends because it IS a lot...read more
The creatures of Zero Pumpkin Land live in the dark corners of Under-Your-Bed and Inside-Your-Closet, only venturing out to reveal their true selves at night. If you manage to catch one they will swear to be your friend and promise you kisses, but only for so long as...read more