You’re fuelled by a sense of purpose.
You know you can make the world a better place.
But somehow, you know you could be connecting with your customers better.
That’s where I come in.
Artful Business Conference OH. MY. Seriously my head is still spinning from this wonderful, amazing, warm-hearted, beautiful, sharing conference. It was inspiring, it was practical. It was mind-bending and down-to-earth. I think it was even life-changing (but I'll...read more
OK, so you've got a fabulous product that you're head and heels totally in love with and you can't stop talking about it. But you know, there's one thing missing. HAVE YOU EVEN CONSIDERED YOUR CUSTOMER? When you aim for everything you hit nothing, so they say. If...read more
Laura Olivia has a long-term fascination with Vietnam. So much so that she has designed her latest collection around it - from the floating markets where the locals trade from boat to boat, to the lush tropical flora and fauna of the area - especially around the...read more
What makes one artist succeed over another when they both do good work? It's a great question! Guest post by Deborah Blakeley After having interviewed over 170 artists and artisans from around the world you would think I should have the answer to this question. There...read more
Who IS your ideal customer, and why do you need to know? Because if you're trying to appeal to everyone, then in reality, you're actually appealing to no one. You're boring. "Next..." And because if your website conveys a vibrant, fun and youthful business...read more
The 2015 Artful Business Conference... I am beyond excited to be able to attend this event IN PERSON this year (you can read what I had to say about last year's conference here). YAY me! (Not to mention being able to visit galleries in the big smoke and catch up with...read more
laura mysak - roses "It's funny how sometimes, the thing which daunts you the most is the area that you should be pushing yourself towards." Two years after I first featured Laura Mysak's surface designs, she took a brave step into the unknown world of large-scale...read more
"I did struggle with taking photos at first; for someone who studied photography, it kind of baffled me that I couldn't get it right." So says Sydney-based Emma Kidd, artist, illustrator, printmaker, zine maker, and photographer, and the face behind Ben Conservato....read more
In the last post, I talked about defining your business personality with words. It's fun, did you have a go? How many words did you come up with? If you're anything like me, I can find an enormous list of words that fit aspects of what I do. I'm so complicated...read more