Should I use Free or Paid Canva?

branding, graphics, small business, tutorials

  Canva is an extraordinary tool when used well. It’s easy to use, the dashboard is well organised, and templates are incredibly easy to make and use, so that creating multiple social media graphics based on a singular layout is a cinch. But, should you use...

Picmonkey is gone – what do I use now?

branding, small business, tutorials

I want a transparent background, but I can’t use PicMonkey anymore. Because it’s no longer free. There’s nothing surer on the internet than constant change (and usually in the pursuit of the dollar). We all struggle to keep up. Remember Periscope?...

What makes a great opt-in? Hint: it’s not “Subscribe Now”

branding, small business

  I’ve *just* come back from the Artful Business Conference – hooley dooley!!! SO. FREAKING. GOOD. I could tell you a zillion things about it: how aaah-maaaaaz-ing was Ricci-Jane Adams, how beautiful it was to see my friend Karyn Sealby up on stage...

That time I sat in the car and …

about me, small business

  As anyone who’s ever started a business knows, there are moments when you doubt yourself. A lot. But when you keep going because there’s that thing you’re utterly passionate about, you’ll never know where you might end up… Look. I...

What even IS ‘branding’?

branding, small business

What the hey is ‘branding’? I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo.     Basically, branding comes down to being consistent in what you put out into the world, curating...

How to make a GREAT YouTube channel banner

branding, small business

  You know that EVERY interaction with your audience adds to their impression of you – whether it’s your sparkly, amazing website design, your luscious business card that everyone oohs and aahs over, or your YouTube channel banner. In fact, I was just...