Fonts : How do I match my font to my brand? (Part1)

how to choose fonts part 1

{photo by Kien Do, licensed under CC0}

 

You know there’s a squillion fonts out there. How do you choose? Just pick something you like?

 

Well sure you can!

 

However, it’s super important to keep in mind a number of things. Like, WHAT’S IT GOING TO BE USED FOR?

If you’re going to write a simple document for instance, there’s no need to get fancy. You can create hierarchy in text easily with a single typeface; just using all caps, italics, bold, and varying the size will be all that you need to do.

When it comes to branding however, you’ll need something a little bit fancier. Consider this too: if you don’t have a logo as such, you can absolutely use your biz name in a particular font as your logo (Myer does this; so do lots of other companies).

The first thing to consider is all the places you might be using that fancy font – business cards, shop banner, website, packaging, letterheads, … the list goes on. Now, some fonts are so fancy that they become difficult to read – so where and how it’s used has a big impact on what you should choose. When it comes to website headers or shop banners for instance, readability becomes less important. But if you’re including contact details or technical information… well, you want people to read that easily, don’t you?

 

So just where do you find good fonts? I’ve written about this before, but it’s worth repeating. So –

FREE FONTS

There are heaps of free fonts available from numerous sites. Here’s a few, but there’s plenty more – www.dafont.comwww.1001freefonts.comwww.fontsquirrel.comfontfabric.com.

There are a couple of things to watch out for if you’re getting a free font. The number one thing is to check the licensing conditions, as they vary from font to font and designer to designer.

Some fonts only come with a free licence if you’re using them for personal use (birthday party invites and the like) but won’t allow commercial usage (which is what you’ll be wanting if you’re using it for your business).

Also, watch out as some fonts are only offered as samples and don’t have the whole character set – very annoying, if not impractical. Look not only for missing letters, but also for punctuation, accented letters, fractions, etc. Some designers might forget characters because of inexperience, or because they’re simply slack, or even because they want to get them onto the free sites as an advertisement to get you to buy the full set.

If you want one of the free fonts spend some time filtering through and reading the licence conditions and get those with a commercial or open source licence if you want to use them in your branding.

You can also make your own font from your handwriting if you like. Try these sites such as www.myscriptfont.com or www.paintfont.com.

 

PAID FONTS

Like many things in life, you often get what you pay for. Because sites like dafont are free and anybody can upload, there’s a lot of bad stuff on there. (There’s good stuff as well, it’s just harder to find.)

When you buy a font from a designer, you’re not only supporting another artist, you’re generally making a leap in quality. There is a much wider array of styles to choose from, and you’ll most probably get a font family  – variations on the central font, which can be useful when creating a hierarchy in your text (headings, sub-headings, etc. And you’ll usually get all the characters). There are often also subtle differences in quality, like the kerning (space between each letter) and the size of various elements within each letter, which has a big impact on readability and making the font lovely to look at.

 

 

OK! Now down to the nitty gritty. How do you match your font to your biz?

Aesthetics

Of course, it’s all to do with aesthetics.

Firstly, be wary of following the latest trend – they may have a short life span and can quickly become dated-looking. That’s OK if you’re using them for short term things (e.g. ads), but you don’t really want to throw out those 500 business cards you just bought last month, now do you?

So beyond issues of readability and trendiness, it comes down to choosing something that you like that ALSO fits with your biz personality.

Briefly, there are several style groupings for fonts, including text fonts (those that are used for everyday writing, and are designed for maximum readability – e.g Arial, Times New Roman, Helvetica) and display fonts (these are the fancy ones for headings).

Display fonts

Big fat fonts with square ends are called slab fonts, and look masculine and modern. Script fonts are slanted and flowing like old-fashioned handwriting – they look elegant and timeless. Handwritten script fonts mimic modern handwriting, and are pretty casual. Condensed fonts (those that look tall and squished) are more tough and authoritative, and of course there are those super-fancy fonts that are a heap more expressive. For instance, curly and uneven convey whimsy; and there are those that refer to things we’re already familiar with like cowboy-style Western, starship-enterprisey space age, or fat 70s groovy.

There’s heaps to cover (including what not to do) and I’d like to do that justice without making this post overly lengthy, so I’ll go into more depth comparing different styles in next week’s post. But while you’re waiting, check out these great infographics I found on FastCoDesign – especially the section at the top identifying some of the different typefaces, and the “What’s it Saying” section –  (and yes they’re not perfect and they do come in for a bit of criticism in the comments, but they’re still a great introduction).

 

If you’ve got any burning questions on fonts, I’d love to hear them!
Besides a deeper analysis of styles next week, where I’ll also talk about how the little touches can make all the difference, I’m also planning a post on pairing font styles for your biz, so stay tuned for that too.

See you next week!
(update: You can find part 2 here – it gets into the stylistic details of each LETTER and how those angles, extensions and curls can all convey personality. Fun!)

How to choose the perfect colours for your brand (Part 2)

perfect colour 2

 

What was your favourite colour as a kid? Mine was always yellow – I couldn’t finish colouring in a picture unless it had some yellow in it somewhere; it always just looked dull. These days, I’m much more open to all the colour combinations; each palette has its own particular mood to convey (but notice I’ve still got yellow in my branding, haha).

Carrying on from last week’s post (here), we continue looking at the multitude of ways you can use to come up with the perfect palette for YOUR brand.

You can make your own palette from scratch in various ways. As noted in the last post,  ColourLovers.com is a great place to go and play with colour. They’ve got a great online community there too, so you can share the palettes you’ve made, AS WELL AS apply them to patterns … also made by you! (and others. Go on, it’s totally addictive.)

HTMLcolorcodes.com  is a modern take on colour pickers, and it’s a bit geeky if that’s your thing. It provides you with the ability to make up you own palettes from scratch, and gives you auto options to choose more colours by changing the criteria (e.g. complementary, triadic, tetradic, etc), so I do feel it comes from a designer’s perspective, and assumes that you already have some knowledge of colour. Having said that, it does include some very nice tools, colour charts, and tutorials on using colour within HTML, CSS, and SCSS.

 

Extracting colour from a photo

One of my very favourite methods of getting a great palette is to find an image that really, really nails who and what your brand is. (It doesn’t matter if it’s not your image – you’re just using it for inspiration, and this exercise is a totally private one.) When you extract the colours from an image like that, it should be pretty darn close to the perfect palette for you. For example, if your biz personality is bright and fun, and you’ve got an image of a fairground on a sunny day, chances are you’ll find the colours that you need right there.

If it’s already a digital image, great. If not, get it onto your screen somehow. Next, go to any one of the many colour picker sites online – such as pictaculous.com, cssdrive.com, Lokesh Dhakar’s color-thief or palettefx.com. However, my fave picker is Adobe’s, at color.adobe.com and you’ll see why in a minute. (ALL of these generators will provide you with at least the hex-code of your colour – this is the 6-digit identifying number (denoted by the hash key #) so that you’ll always get EXACTLY the same colour every time you use it.)

Start by loading up your photo (on color.adobe, the link to load is at the bottom of the page), and let the generator do its thing. Now in Adobe, the big advantage is that once you’ve loaded up the image, it will show you the points it’s used for sampling – and you can move them around to tweak your palette. Alternatively, you can change the ‘mood’ from the drop-down menu on the left. Once you’re happy, you can either save it (if you’re an Adobe member), or click on the little colour-wheel icon on the right and it will take you to the colour wheel, where you can tweak some more, or just find the hex codes for the colours you’ve got. Easy peasy!

 

colourpicker1

using the adobe colour picker

 

colourpicker3

using the adobe colour picker

 

Some basic colour theory

There is OOOODLES of stuff about the theory of colour out there, and really, you don’t need to know anything beyond the basics.

The technical terms you will find most helpful are these –

* Hue is pure colour, and includes all the colours in the spectrum (red, green, blue, etc).

* Value is to do with how dark and light it is – from almost white to almost black.

* Saturation is to do with how pure the colour is – it runs in a scale from the purest colour, through to almost entirely grey. (Consider also, that each hue has a different value – red is much darker than yellow, and that is why when you change the saturation on each of those colours, a different grey value will result.)

 

 

 

 

yellow saturationred saturation

 

 

Start with the colour wheel, you The most basic method of choosing colours is to start by looking at the hue i.e. pure colour), and the relationships that you can form around the colour wheel.

 

colourwheel 500px

 

One method of choosing colour is to use balance. Pick two colours directly opposite, you’ve got balance. Make a symmetrical triangle, and you’ve got balance. Make a square or rectangle, and you’ve got balance. Tweak those hues with value and saturation, and you’ll still have balance.

 

Another method is to choose colours next to each other on the wheel – because they’ve got a hue in common, they’ll look good together. Again, tweak those hues with value and saturation, and you’ve got yourself a useful palette.

analogous

 

As noted, there are TONS of ways you can come up with colour; it entirely depends on your brand and what mood you want to convey, that fits your business personality.

 

A last word on choosing colours for branding.

A very important thing to remember when you’re choosing colours for your palette is that these colours will be used for all sorts of things – text, backgrounds, borders on images, highlights, buttons….. and so much more. SO you’ll need to make sure it’s a useful palette. Ensure you include at least one dark colour, and one light colour, and that there is enough contrast between the different combinations.

OK, have fun!

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Oh, and p.s., I would LOVE you to tell me what your fave colour was as a kid, and if it’s still your fave now. Do you use it in your biz brand? Or would you consider it for your brand? Leave me a comment below, and tell me what your biz is, too! 

 

Colour-junkie Julie x

How to choose the perfect colours for your brand (Part 1)

How to choose the perfect colours for your brand

the perfect colour

 

I’ve loved colour forever. I used to spend hours dressing up my barbie dolls in fabulous costumes imagined out of scraps from my mother’s sewing. I wouldn’t make up stories for the dolls; of them going shopping, or being school teachers, or of being whisked away to a fabulous ball by a handsome stranger. No; I would simply sit there and try pattern against pattern, colour against colour. For hours.

Which all just goes to give you an idea of how crippled I was when I was trying to choose colours for my site. OMG, what the hell do I choose? I love …. everything….  .

More on me later.

 

You know, colour is just about THE biggest identifying feature people see when they first look at something, and can be a major consideration when they purchase something (acid green two piece suit, anyone?). And although I’m not suggesting that people won’t visit your site/read your blog because it’s not their favourite shade of blue, it’s still a pretty important factor in conveying the right mood – one that is not only expressive of your brand’s values and attitudes, but more importantly, one that’s in line with your audience’s expectations.

 

The Meanings of Colours

Now before I go too much further, I want to talk a bit about the meanings of colours. I would like to emphasise that colours have a wide range of meanings which vary from culture to culture and also with context, so don’t get bogged down in them. For instance, in Western cultures, red sometimes means danger, but in other contexts it is associated with Christmas. In China, it often symbolises good fortune and happiness, while in other cultures red is the symbol of mourning.

Here’s some very broad generalisations that may be used when it comes to branding (but don’t take them as gospel).

Blues and darker colours are often perceived at trustworthy and solid (think banks).

Blues and greens are seen as calming, especially pastel hues of mint and aqua.

Greens and browns are seen as earthy and natural.

Red especially, but also orange and yellow are often thought of as active colours.

Tertiary colours such as magenta (red-violet) and lime (yellow-green) are usually thought of as more youthful, fun colours.

I’ll stop there, because as I said these are broad generalisations, and in each case it also depends on how vivid the colour is, how light or dark it is, and what other colours it’s used with. (I’ll go over a bit of colour-combining basics for websites in the next post too.)

 

Stop crippling yourself and start choosing

How do YOU feel about colour? Same as me – like you’re stuck when it comes to choosing colours for your brand, because everything looks wonderful? Or, you find a great palette and love the colours, but it’s just not pinpointing the mood you’re looking for? Or, maybe you think you have very little confidence with colour, and just feel plain scared?

You know, it really doesn’t matter why you have difficulties choosing colour – the end result is the same; and that is that you can’t settle on anything. Fortunately, there’s a solution (or even two or three).

 

Work with your business personality

It helps if you have a clear vision of the mood/personality of your brand (so you know what mood you’re going to project). If you don’t, than have a stab at this – write a list of half a dozen words or more personality traits that you would like your brand to express. (Better still, read this article in order to get a grip on your business personality.) You can start with masculine or feminine, young or mature, then get a bit more specific with descriptors such as dreamy, modern, dramatic, or sentimental.

Next, keep those words in mind and go searching through places like ColourLovers.com or Design Seeds, and try and match your mood words to the colour palette you’ve chosen. These places have thousands of pre-made palettes that you can use for anything you want. Each palette lists the hex codes for each colour, so you can recreate them for yourself.

I especially like the Design Seeds palettes – although Jessica tends to create palettes based around gentle images of flowers, nature, and weathered textures, she has a great eye for extracting the colour essence out of a picture. (Each image is linked to the original post if you’d like to find out colour codes).

 

design seeds - flora hues

design seeds – flora hues

 

design seeds - color heaven

design seeds – color heaven

 

design seeds - color set

design seeds – color set

 

I know not everyone is as skilled as Jessica! Don’t fret – there are other ways you can find your own palette too; I’ll get to them in the next post.

So for now, I want you to go exploring. If you’ve found a palette you LOVE and want to show it off, leave a link in the comments. If you’d like suggestions for your website/blog/shop, leave a link and we can all have a look and make suggestions!

Oh, and my blog’s palette? Yes, this blog’s been through a few renovations and reincarnations. Fortunately, I’ve finally settled on something. Hells, it’s a rainbow of sorts – I just can’t help myself.

 

tractorgirl proportional palette

 

J x

 

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{edit: You can read Part 2 on choosing the perfect colours here.}

Looking for your ideal customer? Here’s where to find them

looking for your ideal customer

 

OK, so you’ve got a fabulous product that you’re head and heels totally in love with and you can’t stop talking about it.

But you know, there’s one thing missing. HAVE YOU EVEN CONSIDERED YOUR CUSTOMER?

When you aim for everything you hit nothing, so they say. If you try to appeal to everyone, then you’re appealing to no one.

The only real way to have a product that sells is for it to solve a problem for your customer, fill a need, or make them feel great about themselves. (And you can figure out who they are here.) Ask yourself what does your product or service help them with (for instance, if you’re a fine art photographer, your product helps them with their interior design; or if you sell baby clothes, you make them feel great by having a well-dressed baby). You absolutely need to get inside your potential customer’s head and figure out what it is that they’re wanting. And to do this, you need to be as specific as possible about who they are. (Yes, there is definitely trial and error and a certain amount of guesswork in this. But the more you do business with them, the more you’ll find out about them, so just keep going.) And when you know who they are and what they want, you can start to speak their language, and ask them the questions they’re asking themselves.

Because when you speak the same language, when you have the same world view as them, you automatically make an emotional connection and that’s the key to turning them into paying customers. You’ve built up rapport and trust. And when you deliver what they want, they’re so thrilled with what you do that they not only become return customers, but they spread the word about how fantastic you are. 

Ba-BAM! Business explosion! Right?

Hmmm yes well it’s all very good in theory, but WHERE IN THE HELL DO YOU FIND THOSE DAMN CUSTOMERS? You can have THE best product in the world – one that’s going to end global poverty, keep the oceans free from waste, and make small children excited about keeping their rooms tidy – but if nobody knows about it, what’s the point?

You need to get out there and find those customers.

SO here are my top seven tips for searching out and connecting with your tribe.

  1. Facebook groups – Listen, as much as you hear all the time that FB “isn’t worth the effort” because they limit and fuss around with what everybody gets to see in their feed, I absolutely believe that it’s still worth getting in there and using it – for all sorts of different reasons. If you’ve got a Facebook page for your business, use it!How FB decides what goes into people’s feeds is based on a number of factors, pretty much centred around how active the group/page is.  So if you’re in there posting every day, AND your people are commenting and liking on your posts, then your posts will be shown to more and more people. The trick is to make your posts engaging for your people – ask them about themselves (because people love talking about themselves); ask provocative questions (only if they’re relevant); entertain them with a (relevant) beautiful or amusing image.The bonus is that by asking questions, you find out heaps more about the folk who DO like your page! Use that knowledge to fine-tune your ideal customer profile.”But I only have a tiny FB following” you moan! Well I say, have you invited all of your FB friends to like your page? Your family? Asked your close friends if they mind sharing your page with their friends? Posted links to your FB page on your website? On other social media? Round ’em up, get them engaged, post shareable content, and you are well on your way to growing your following.

    JOIN OTHER FB GROUPS. Have you engaged in other groups to let them know who you are and what you’re doing? It doesn’t have to be all icky push and salesy (and it’s better if you aren’t) – many business groups have set days where you encouraged to share what you do and what you’re offering (for instance #PromoThursday), and sometimes people straight-out ask for particular services in these groups too – so make sure you’re around and can put your hand up! Search some hashtags to find relevant conversations about what you’re doing – this will not only allow you to see what people are asking for in your niche (so you can help tailor your services), but you can also find other groups to join. Win-win!

  2. Twitter and Instagram. Use the same strategy with your other social media –  Follow others AND ENGAGE WITH THEM, offer up good content, and use the hashtags – they’re a great search tool for finding other conversations that are happening in your niche.
  3. Pinterest – is not really ‘social’ media in the same sense that the other three biggies are. If you use it, think about how often you actually engage with the people you follow – hardly ever, right? It’s primarily a search tool for finding stuff you’re interested in (especially pretty stuff). BUT, it’s still a rich source of information about your potential customers – use the search tool to see what others are pinning, and particularly what has been pinned from your website – this will give you the best ideas about what your customers actually DO love the most (so you can keep doing more of it. You can find yourself by using www.pinterest.com/source/yourwebsite.com – and seeing what pops up.
  4. Use search engines. Google your business’s keywords and see what other conversations you can find from potential customers. You might find a great forum, or another fantastic website with a heap of interesting comments. Depending on what you find, you can join in the discussion and help out with excellent advice – people will love you for it.
  5. Guest blog about your area of expertise on a site you admire. Reach for the stars – go the Huffington Post if you dare!  If you’re not quite there yet, simply look around at the sites that you love reading and approach them for guest posting opportunities. Some don’t accept guest posts and that’s OK, but many do. Once you’ve found a site you’d like to try, make sure you do 5 minutes research and find out the name of the person you need to be writing to. I DON’T open emails that start with “Hello blogowner”, and rarely open ones that start with “Hi there”. But if it’s got “Hi Julie”, I’ll read it.Keep your proposal short and sweet – start with why you love their blog, what area of expertise you have, and a couple of suggestions for topics that are closely aligned with THEIR audience.  You might like to include a couple of links to your best articles. Be beautiful, be polite and say thank you for their time, and that you look forward to hearing from them. And follow up – if you don’t hear back from them in a week or two, contact them again with a short, polite reminder, because hey, sometimes things get put aside and forgotten! We’re all human.
  6. Reach out to other people in your niche for a collaboration. Find others with complementary skills/products – what can you do to collaborate? How can you benefit both audiences with a super valuable offer? Join forces, brainstorm, get it out there and you’ve doubled your audience! Magic.
  7. Start up a mailing list. Probably THE best strategy ever for connecting with your customers. You know that if they sign up to your list, they’re already interested in what you do. So make sure you have plenty of opportunities for them to do so – on your website sidebar, on your “About” page, and on your “Contact” page.And reward them for it. Most people don’t bother signing up to a list that merely promises “regular updates” (unless of course you’re Seth Godin). If you’re selling products, you could offer to put them in a draw for a prize each month, or you could write a short e-book on your area of expertise. If you’re a jeweller for instance you could offer your best tips and tricks on looking after jewellery, and/or how to look after it while travelling. If you’re a portrait photographer, you could offer a round-up of your best tips on how to prepare for a shoot – what to wear, makeup, choosing a location, how lighting can effect the mood of your shoot, etc. If you’re a service provider, it’s a simple matter of offering an intro or brief version of one of your paid courses.

 

So that’s it! There are LOTS of different ways of searching out and connecting with those beautiful customers; you’ve just got to put in the time.

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BACK TO YOU! Have you found some innovative ways to connect with your customers? What’s your best customer-connection story? I’d love to hear! Pop a comment in the box below, share your biz name and how you’ve connected, and you never know – you might just connect with some other great people here too!

Julie x

Who is your ideal customer? How to figure them out with mood boards

who is your ideal customer

 

Who IS your ideal customer, and why do you need to know?

Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring.

“Next…”

And because if your website conveys a vibrant, fun and youthful business personality, then that’s no good if your ideal customer is the mature, conservative bank manager type (OK maybe I’m being a bit mean to bank managers… I’m sure some of them dye their hair purple and listen to experimental electronica).

The point is, it’s vitally important to know who you’re selling to so you can gear the mood of your business personality towards them.

One method of getting to grips with your customer is to use a mood board (have you used one for your business personality as well? You should – just keep these boards separate – you’ll see why in a minute).

Now, I know there are lots of people who have a bit of a haphazard attempt at putting together a mood board for their biz via Pinterest and the like. However, it’s not just “whatever you like” – it needs to be more strategic and there is definitely a method to using mood boards in order to extract the information you need. That’s because you’re coming at it from two points of view – what you want your business to look like, and who your IDEAL CUSTOMER is. It’s like those Venn diagrams you learnt about in high school (you know, the ones where two circles overlap) – the area in which these two groups of things overlap is the sweet spot you should be aiming for. If you’ve got the right business for YOU, those two circles should have a pretty big overlap.

It’s most important to focus on your ideal customer, and what you want your business to look like will grow fairly naturally out of that – because you’re picking the pictures, right!? My best tip is to do this via Pinterest, because it’s so easy to find pics that suit. Better still, when you’re using Pinterest you can research things that are harder to investigate from the comfort of your own armchair (unless you’re a complete magazine/TV junkie…).

If you know exactly who your ideal customer is that’s great, but if you’re a bit fuzzy on them, that’s OK; you will probably know a little bit about them anyway.

Get a sheet of paper, and title it “My ideal customer”. Start with the basic demographics – stuff like gender, marital status and family situation, income level, education, and culture/race (if it’s important – for some products it can be).

Next, it’s time for a bit of educated guesswork about some other aspects of your customer’s likes and dislikes, and so you need to get into their head a bit more. Really, take a guess – because as we said at the start you need to appeal to someone. And as your business grows and you get to see more of your customers, then the more you will refine your ideal customer and figure out how to appeal to them. So have a think about these questions, and write down your answers.

1. What are their goals and aspirations?

2. What do they read? Magazines? Blogs? Books? You can list broad genres, but also get specific and list titles.

3. Where do they hang out – in real life, and online? There are some great infographics out there that match demographics to the different types of social media they use – for instance Facebook users tend to be a bit older because they like the chat as well as the pictures, Instagram tends to be a younger crowd; it’s more visual and faster.

4. What’s an average day like for them?

5. (And this comes back to the all-important connection between your product and your ideal customer!) What problem do they have that your product solves, and what do they hope to experience when they use your product?

 

OK! Still will me? Good.

 

Get on over to Pinterest.

Ask yourself, what magazines does your “IDEAL CUSTOMER” like to read? Are they likely to read Better Homes and Gardens? Or Frankie? Or the Renegade Collective? Or Country Living? Concentrating on these style magazines is great, because each of them has a very distinct aesthetic and focus, and you can get a very strong vision of what kind of lifestyle your customer is aspiring too and what they like to surround themselves with. You can soon figure out whether they are likely to live in an apartment in the city, or a comfy family home in the suburbs.

In Pinterest, search your magazine title, and pin a bunch of images from what comes up. Pin lots. What interior decoration images are there? What colours come up – are they muted and soft, or lots of neutrals with pops of bright colour? How does the style make you feel? For instance, Better Homes and Gardens is very comfy and family home oriented, while Frankie is younger and a retro feel with lots of ditsy floral prints in soft colours.

Work your way through the images you’ve chosen and try and pick out the common things you see – colours, patterns, textures, and how those images make you feel – heroic? glamorous? cosy?

Now go back to your “Ideal Customer” page, and go through those answers again. Is there anything that doesn’t fit? Cross it out. Is there anything you’ve missed? Add it in. Is there some new insight into their aspirations? Write some more.

Write it down. It’s your reference sheet, for whenever you come up with a new product idea, or a new marketing idea, or someone approaches you for a collaboration, or…    Then ask your ideal customer if it’s something they’d be interested in. If not, put the idea aside and move onto something that will be more to their liking.

And yay, look at those Pinterest boards again and you’ve got some great colour palettes to work with for your own branding as well!

 

I pinned a bunch of stuff from BHG - look at those colours!

I pinned a bunch of stuff from BHG – look at those colours 🙂

 

A last word from the wonderfully astute Tara Gentile.

People don’t buy because what you do is awesome. People buy because it makes them feel awesome. - Tara Gentile Click To Tweet

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Got any questions about your ideal customer?  If you do, pop your questions in the comments below. Do it! You never know who else might be wondering exactly the same thing but be too shy to ask.

Let’s help each other!

Julie x

(p.s. the launch of The Clarity Sessions – One on One Brand Coaching is only TWO DAYS AWAY! Get in on the ground floor and get a huge early bird discount on this service, by jumping on the mailing list below! {And there’s a free consultation as well} )