You’re fuelled by a sense of purpose.
You know you can make the world a better place.
But somehow, you know you could be connecting with your customers better.
That’s where I come in.
OH MY GOODNESS. So freaking proud of this little baby - it's the new e-course I wrote for Jess Van Den over at Create & Thrive, specifically aimed at makers in business who want to get all their ducks in a row (and their branding right). Seriously, how good...read more
OK! You're excited! You're busting to go! You've got those fonts sorted! You've got your colours too! You've found the most awesome-est collection of public domain/creative commons images EVA, and you've been to the photographer and got some super hot...read more
(photo credit: Uzair Nazeer) Build your atmosphere "Strike a pose" said Madonna. She did, and she mesmerised millions. That's what you need to do to build your brand - you need to project a distinctive idea. You've got to put something particular out there - anything...read more
Today's tip is short and straight - you DON'T need a logo. Your business is not defined by a logo. A Ferrari badge on your bicycle does not make it a Ferrari. Branding your business is about projecting a mood, projecting a personality. It's about creating a...read more
How to Get Started on a Shoestring Budget Guest post by Ieva Laicane Building your own business is one of the most exciting and challenging things anyone can do. Pulling off your own business on a shoestring budget is the next level of challenging. How to do it...read more
YESSSSS a brand new series for you - and a short one so that you can get back to doing what you do best! Five posts on the five things I think are absolutely essential for branding your business, whether you're selling a physical product or selling a service....read more
Happy International Women's Day!! You know how we women tend to take on too much and try to juggle everything - mother, partner, business owner, and a dozen other roles ... not to mention tech issues and the like .... So I just wanted to pop in here and let you know...read more
Branding and Marketing in Finance? Why yes!! Although I know a lot of you aren't involved in the finance sector, I KNOW there are still some of you who are! And in any case - good branding is good branding. This information is absolutely every bit as applicable to you...read more
We're up to video #4 for rebranding tractorgirl - go me! I've been having lots of fun working stuff out - including working out how to edit video, which has been so very useful. And I still get butterflies about actually doing the video in the first place, but the...read more