Finally, we’re up to the juicy bit – colours, fonts and images… woohooo!!
But of course you can’t get to this point unless you have your foundations in place first. Don’t short-change yourself – skimping on the groundwork means you never have a solid base to refer back to when you get caught up in the next shiny thing (because there’s always a next shiny thing!). So put in the groundwork and the rest becomes simple.
I know this video is a bit longer, and that’s because there’s LOTS to cover – how to manipulate colour using value and saturation, and how that impacts on your audience’s perception; whether or not to use your own images on your website, and what to look for when choosing stock photos, the different types of fonts and how each of them is perceived, AND my very best tip to choosing between fonts when you really can’t decide.
Are you ready? Let’s go.
I would LOVE you to join in the fun of the comp and have a chance to win free coaching with me, copies of my e-book, and more!! I’ll be sending deets out again in the next newsletter in a couple of days – and entries close 29th Feb AND THAT’S REAL SOON.
AND there’s not many entries so far, so your chances are excellent. You can join in here.
Have you got any questions about your colours? Found a great palette you’d like to share? Same goes for fonts! Leave a comment and share it – the more we share, the more everyone learns, and that’s a good thing. I’d LOVE to see what everyone’s up to.
Hellooo and welcome to Part 2 of Rebranding tractorgirl. I’m feeling slightly more comfortable this week (although it’s still a bit of a wrench!) and it only took me 40 or so takes for this 5 minute video. (And I won’t tell you how long it took me to upload it onto Youtube. Aaaah, tech is fun.)
So without further ado, I’d like to take you through the other two pillars of your branding – your product and its Point of Difference (POD), and your customer.
The newsletter is just about to be sent… and in it, I go into more depth about each of these areas, AND I share more pages from inside my own branding notebooks – yep, real photos of unedited, slightly messy text, all about my ideal customer (is it you?) Haha! It’s the real deal. Want to see? Email #2 will be sent in about 9 hours’ time, so get onto it here (not to mention you get a chance of winning one of two 1:1 coaching packages, and other goodies). Ready set go!
Hi, yes this is it. I’ve sent out my first Rebrand email to the group, and now here’s the first video as well. In it, I talk a bit about how hard it was to let go of my attachment to my workbook and put pics of it into a public space (it was stomach-clenching stuff! Haha probs should have thought more about that before promising such a thing…), and importantly, I talk about WHY I’m making this rebrand public.
The first email is about your Brand Personality, and how to figure it out. Like I say in the video, it’s not rocket science! But it IS one of the three basic pillars of your brand. You MUST understand who and what you are before we get to doing any of the juicy visuals.
If you’d like to jump in the email group and get all the specifics of my rebrand (including MORE sneek peaks into my workbooks!) AND chances to win coaching sessions or ebooks, join in here.