Posts Categorized: small biz

What even IS ‘branding’?

What the hey is ‘branding’? I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo.     Basically, branding comes down to being consistent in what you put out into the world, curating your customer’s experience of you. In the video, I mention Nike and Adidas… Read more »

Small biz how-to : make a great “About” page

    The Number One rule about your About page is – it’s not about you. It’s about your AUDIENCE. They want to know why you’re right for them – so make it easy for them to decide! And of course, there’s a heap of different ways to create a standout About page – videos,… Read more »