Posts Categorized: branding

Here’s an unhappy customer story (or two)

Customer service is part of your branding too. You know all those pretty visuals you’ve got for your branding? It ain’t worth a scrap if you don’t treat your customers right. Yeah yeah nup; in the last few days I’ve been witness to some fairly unpleasant interactions. Like at the takeaway counter when a customer… Read more »

Best 5 tips for branding: Part 5 – “It’s not a tattoo”

  “It’s not a tattoo.” This has to be my favouritest ever quote about branding, from one of my favourite people – Karen Gunton. Your brand is not something that’s cemented onto you permanently, so don’t stress about choosing colours and fonts and then feeling anxious because you’re stuck with it. Or even failing to… Read more »

So, you want to brand your crafty biz?

  OH MY GOODNESS. So freaking proud of this little baby – it’s the new e-course I wrote for Jess Van Den over at Create & Thrive, specifically aimed at makers in business who want to get all their ducks in a row (and their branding right). Seriously, how good are these testimonials about it already!?… Read more »