What even IS ‘branding’?

What the hey is ‘branding’? I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo.     Basically, branding comes down to being consistent in what you put out into the world, curating...

How to make a GREAT YouTube channel banner

  You know that EVERY interaction with your audience adds to their impression of you – whether it’s your sparkly, amazing website design, your luscious business card that everyone oohs and aahs over, or your YouTube channel banner. In fact, I was just...