Posts Categorized: branding

Who is your ideal customer? How to figure them out with mood boards

  Who IS your ideal customer, and why do you need to know? Because if you’re trying to appeal to everyone, then in reality, you’re actually appealing to no one. You’re boring. “Next…” And because if your website conveys a vibrant, fun and youthful business personality, then that’s no good if your ideal customer is the mature,… Read more »