Posts By: tractorgirl

So, you want to brand your crafty biz?

  OH MY GOODNESS. So freaking proud of this little baby – it’s the new e-course I wrote for Jess Van Den over at Create & Thrive, specifically aimed at makers in business who want to get all their ducks in a row (and their branding right). Seriously, how good are these testimonials about it already!?… Read more »

Best 5 tips for branding: Part 4 – Give yourself time

    OK! You’re excited! You’re busting to go! You’ve got those fonts sorted! You’ve got your colours too! You’ve found the most awesome-est collection of public domain/creative commons images EVA, and you’ve been to the photographer and got some super hot shots for your profile pics. Let’s do it! YAY!   But here’s the thing:… Read more »

Best 5 tips for branding: Part 3 – Build your atmosphere

(photo credit: Uzair Nazeer) Build your atmosphere “Strike a pose” said Madonna. She did, and she mesmerised millions. That’s what you need to do to build your brand – you need to project a distinctive idea. You’ve got to put something particular out there – anything less than distinctive is … well, ordinary. Boring. And there’s a squillion “ordinary”s out there,… Read more »