What even IS ‘branding’?

What the hey is ‘branding’?

I get asked this question a LOT, so thought I’d do a quick video to explain. No, it’s not just your logo.

 

 

Basically, branding comes down to being consistent in what you put out into the world, curating your customer’s experience of you.

In the video, I mention Nike and Adidas as fabulous examples of branding, and how they differentiate themselves – because, as we know, they actually sell the same stuff. But they target their markets very differently – Nike is about heroic striving; Adidas is a bit more down to earth and ‘real’.

What do you think – does your customer’s experience of you stack up? Or are there things you can improve?
Let me know in the comments below – what one thing are you planning to fix in your branding next?

(Oh, and if you’d like to grab the free workbook Build Your Brand, you can grab it here.)

How to make a GREAT YouTube channel banner

You know that EVERY interaction with your audience adds to their impression of you – whether it’s your sparkly, amazing website design, your luscious business card that everyone oohs and aahs over, or your YouTube channel banner.

In fact, I was just listening to Tash Corbin today talking about where to start with branding/rebranding your business, and she suggested to start with the things that get the most interaction from your audience, i.e. your Facebook page, and your Youtube channel – because really, unless you’re the Huffington Post, your social media is where all the interaction is happening and your site is not.

So, here’s today’s tutorial on how to put together a great banner for your YouTube on Canva. There are a couple of SUPER important things to remember about your banner for Youtube, especially the size and placement of your text – and so I go through how to use Canva’s guides and snap tools to help you (and I explain why NOT to use any of Canva’s templates for this too!).

Enjoy.

 

 

 

 

As mentioned in my last post, I’ve got a Canva Masterclass happening VERY soon – it starts on Thursday, 16th March. If you’re launching anything anytime soon (a new product or service) or even if you just want to raise your social media profile, I suggest you check it out.

You can learn next-level Canva skills and create a whole social media campaign from the ground up, with tonnes of individual attention in a small group setting – find out more here.

See you there!
Julie X

 

How to create a beautiful social media template in Canva

Well!! I must say I didn’t plan to be away from my blog this long; I’ve been incredibly busy with clients (yay!), having holidays at the beach (yay!), planning out my business for this year (just you wait 😉 ), and then getting the kids organised to get back into school (phew!). So thanks y’all for sticking with me. I PROMISE I’ll be back to blogging on a regular basis, with lots of great tips for small business, and with particular emphasis on building your brand beautifully, of course.

This year, I’ve got tons of stuff lined up; I’ll be digging into branding, design principles, marketing, and more, and looking at quite specific things such as website layout, customer touchpoints, social media, packaging, and your workspace. Look out 2017!

 

Right now, I’ve got something a bit spesh for you; I’ll be doing a series of tutorials on how to make some really gorgeous things in Canva, that you can easily adapt to your own business.

Canva’s great and I love it for all sorts of reasons, but I hear lots of people getting frustrated with it – on the tech side, not being able to figure out how to do something in particular (yes, it does have limitations, but there’s always ways around everything), and also on the design side, when their graphics end up looking messy and confused and nothing like they imagined. I go into a bit of both and show you how to consistently get good results in this series of tutorials I’m publishing throughout the month, because the tech and the design work hand in hand to produce beautiful things.

Here’s the first. Enjoy.

 

 

How easy was that!?

I hope it also sparked your imagination and you realised just how much you can actually do in Canva with a little practice. It’s great for social media posts, creating ebooks, blog images, posters, invitations, and a whole heap of other things too.

If you’re interested in learning more, I’ve got a MASTERCLASS happening very soon – it starts on Thursday, 2nd March. If you’re launching anything anytime soon, I suggest you check it out. Learn next-level Canva skills and create a whole social media campaign from the ground up, with tons of individual attention in a small group setting – find out more here.

See you there!
Julie X